Rooted in the Vine, your plans flourish without striving; His peace becomes your pace—John 15

Fun Facts about Me

I’ve lived in Northern California for most of my life and graduated from a small university nestled in the Sierra Nevada Mountains. I earned my degree in Business and Entrepreneurship—you could say I was always meant to do this work!

In early 2020, I met my best friend and now husband on eHarmony—God truly has the best timing. In 2022, I moved to San Antonio and got married—again, a reminder that His plans are always perfect.

I’m a wife, mom to a Corgi, and a follower of Jesus. I light up when I bring order to chaos—seriously, I love checklists!

When I’m not at the computer, you’ll usually find me:

Spending quality time with my family

Enjoying the sunshine on a walk

Deep in a good Bible study

Writing—my journey began with a love of poetry,

and I still carry that passion for words today

More About Me

I’m Nicole Keeler, your behind-the-scenes, Donor Development Coordinator who finds purpose in the steady, unseen work that helps ministries thrive. My passion lives where faith meets structure… where donor retention becomes an ongoing expression of gratitude… and where a well-organized CRM becomes a reliable bridge between generosity and long-term impact.

I’ve supported ministries and nonprofits by gathering scattered donor stories, bringing clarity to data, and helping leaders breathe a little easier. I’ve learned that when the roots are cared for—the systems, the relationships, the intentional follow-up, the fruit arrives in its time, strong and lasting.

I started Nicole Keeler Virtual Vine after 10 years of working in a corporate office, retail shops providing customer relationship management. My latest job, I worked as a Development Coordinator for Adult & Teen Challenge.

This was the seed to my desire: to help non-profit leaders find rest, rhythm, and relief in your work.


I know what it’s like to carry too much—to feel called to something meaningful, but overwhelmed by the behind-the-scenes tasks. That’s where I come in.

I love organizing, planning, entering in every detail. My heart beats for creating long lasting customer relationships. The Nurture that can only come from a human, and not a bot. That doesn't mean I don't believe in streamlining processes with automations.

With years of experience in ministry, admin, and behind-the-scenes support, I offer more than just task help—I bring peace, prayer, and practical solutions.

My heart is to come alongside nonprofit founders—and serve with excellence, consistency, and grace.

Strengthen Your Donor Roots with a Simple, Practical Tool

A free resource created for leaders who want to steward donors well and bring clarity to Donor Retention

Check out My latest Blog

It’s filled with stories, tools, and heart-strengthening insights designed to steady your steps and support your non-profit or ministry work

Donor Care- Informational

The Hidden Cost of Hiring (and Why It Matters for Nonprofits)

October 10, 20256 min read

🌿 The Hidden Cost of Hiring (and Why It Matters for Nonprofits)

Hiring an in-house team member often feels like a milestone moment for a growing nonprofit. It signals growth, stability, and forward motion. Yet for many leaders, what begins as an exciting step toward greater capacity soon turns into a weighty financial and operational strain.

The truth? A salary is only the beginning.

When your mission is sacred and your budget is tight, every hiring decision carries both financial and spiritual weight. As nonprofit leaders, we’re not just managing numbers — we’re stewarding trust.

Every dollar represents a donor’s generosity, a prayer answered, or a story still unfolding.

The Myth of Salary Simplicity

When budgeting for a new role, it’s easy to focus on the base salary — the number that fits neatly in a spreadsheet. But the actual cost of employing someone full-time goes far beyond that.

This total, often called the “loaded cost,” includes everything attached to that position:

Payroll taxes (Social Security, Medicare, unemployment)
Benefits (health insurance, 403(b), paid leave)
Equipment and software (laptops, licenses, and workspace needs)
Training, management time, and ongoing supervision

Together, these factors can raise the actual cost of a single position by 25–40%.

That means a $40,000 salary might realistically cost your organization $50,000–$56,000. Multiply that by two or three team members, and suddenly your staffing budget carries far more weight than you ever planned for.

The Myth of Salary Simplicity

🌿 The Ripple Effect on Mission: Rethinking the Way We Work

Every dollar spent on overhead is a dollar that could fund donor engagement, outreach, or vital ministry programs. Many leaders find themselves facing hard trade-offs: Do we hire help and slow down our programs, or do we push forward and risk burnout?

This is where many missions quietly stall. Not because the vision lacks passion, but because the structure lacks flexibility.

When the administrative load grows faster than the resources to sustain it, both the leader and the mission begin to strain.

Change can feel unsettling—especially when your mission is deeply personal. For many nonprofit leaders, the idea of hiring a Virtual Assistant stirs hesitation. Not because they don’t see the need, but because it challenges the rhythm they’ve known for years.

I’ve seen this hesitation firsthand. Leaders who carry the weight of their mission so close to their heart that letting go of even small administrative pieces feels risky. There’s comfort in what’s familiar—the “we’ve always done it this way” approach. But what if that very comfort is keeping your mission from growing?

When we resist change, we don’t just maintain the status quo—we limit the ripple effect our ministries can have. In a world overflowing with tools like Zoom, Slack, and Teams, connection doesn’t have to be confined to four walls. Virtual doesn’t mean distant; it means flexible, scalable, and sustainable.

By opening up to new ways of working, you invite in gifted individuals who share your heart for the mission—people who might otherwise be overlooked simply because they serve from a different location.

Nonprofits exist to bring transformation. Sometimes, that transformation begins within—by daring to do things differently.

Stay tuned for the next post in this series: “Breaking the ‘In-House Only’ Mindset.”

These hidden costs don’t just affect your budget — they shape your impact.

🌿 A New Way to Think About Support

When many nonprofit leaders hear the phrase Virtual Assistant, they instinctively think outsourcing. But that’s not what this is. Think of it instead as expanding your team—bringing on a dedicated employee—without the added burdens of payroll taxes, benefits, or office space.

Even if your organization needs consistent, full-time help, the math still makes sense. A long-term Virtual Assistant at $1,500 per month for 40 hours a week costs significantly less than a traditional in-house hire when you consider what’s not included:

  • No payroll taxes

  • No benefits or insurance contributions

  • No extra office space, supplies, or travel reimbursements

This approach isn’t about cutting corners—it’s about wise stewardship. It’s about directing more of your resources toward what truly matters: the mission.

When you shift your mindset from “outsourcing” to “team-building,” you open the door to reliable, mission-aligned support that helps your organization grow—without the weight of unnecessary overhead.

Many leaders wrestle with guilt when they consider outsourcing, as though choosing a part-time or virtual option is “settling.”
But stewardship isn’t about withholding resources — it’s about directing them wisely.

The parable of the talents reminds us that multiplication comes through faithful management, not mere effort. When we honor what we have, God multiplies what we steward. (Matthew 25:14-30)

Choosing a Virtual Assistant can be a faithful act of leadership — protecting your team’s energy, reducing overhead, and freeing up margin for growth.

Stewardship Isn’t Saving — It’s Sowing

Why This Matters More Than Ever

Today’s nonprofit landscape is shifting. Remote work, digital tools, and flexible staffing models have become the new normal. Donors care deeply about impact — and they expect organizations to be efficient, transparent, and sustainable.

Partnering with a Virtual Assistant allows your nonprofit to model all three:

  • Efficient — Because you’re focusing resources where they produce the most fruit.

  • Transparent — Because you can clearly track costs and hours.

  • Sustainable — Because your leadership and team can breathe again.

When the back-office runs smoothly, your front-line ministry flourishes.

Faithful Leadership, Lighter Load

If your nonprofit has been feeling the tension between needing help and fearing the cost, you’re not alone. Every leader eventually reaches that crossroads.

But maybe the next step isn’t hiring more — it’s hiring wisely.

A Virtual Assistant can come alongside your mission like a steady branch — connected to your vine, sharing your heartbeat, and nurturing the growth already planted.

✨ Key Takeaways

  • The “loaded cost” of a full-time hire often equals 125–140% of salary once overhead is included.

  • Outsourcing to a Virtual Assistant reduces financial strain while increasing capacity.

  • Stewardship means aligning your staffing decisions with your mission’s long-term health.

Key Takeaways

Final Encouragement

You don’t have to do everything to stay faithful.
You simply need to do what you were called to — and surround yourself with support that lets you flourish in that calling.

When you release the administrative load, you make room for fruit that lasts.

“Abide in Me, and you will bear much fruit.” — John 15:5

About the Author

About the Author
Hi, I’m Nicole—the Virtual Assistant behind Virtual Vine. After years of serving in the nonprofit world, I saw how many leaders were carrying the load alone. Now, I help ministries manage donor data, CRM systems, and admin details so they can get back to what matters most: people, purpose, and impact. I believe when your back office runs smoothly, your mission can grow freely. I understand the weight of stewardship and the beauty of mission-driven work. My passion is to help leaders stay rooted in purpose while their systems bear good fruit. My heartbeat is to serve behind the scenes,

helping ministries flourish from root to fruit.

virtual assistant for nonprofitshidden cost of hiring nonprofitsVirtual AssistantnonprofitsDonor DevelopmentDonor Data Coordinator
blog author image

Nicole Keeler

I’m Nicole Keeler, your average, behind-the-scenes Donor Development Coordinator who finds joy in the quiet work that keeps a ministry thriving.

Back to Blog

Testimonials

What others are saying...

© 2025 Nicole Keeler Virtual Vine. All rights reserved. | Privacy & Terms Policy

Rooted in faith. Growing in grace.